The CRO system that compounds.
A Compound operator sets up and runs every growth experiment for you — research, live tests, proven lift. Fully managed: done with you, not handed to you.
Track record of the team behind Compound, built across 100+ companies at Northpeak.
The problem
Most sites lose 97 of every 100 visitors.
Not because the product is bad. Because nobody's systematically testing what's working.
Agencies take 6–8 weeks to deliver a test
By the time the recommendation lands, the campaign has already moved on. Speed is the whole game.
Gut feel > data for most test decisions
Too many test decisions come down to the highest-paid person's opinion rather than the highest-signal opportunity.
Results disappear into decks nobody reads
Test wins don't compound because learnings aren't systematized. Every engagement starts from zero.
What Compound is
Not an agency.
Not just software.
A system that compounds.
Compound combines AI research, experiment design, and live A/B testing into one connected workflow. Every test builds on the last. Every win is documented. The system gets smarter as you grow.
Step 1
AI audit
→ find what's costing you
Step 2
Live tests
→ prove each hypothesis
Step 3
Compounding wins
→ revenue that stacks
How it works
From URL to live test in minutes.
The full CRO workflow — research, prioritization, design, launch, and results — automated and orchestrated by AI.
See how each step worksCrawl
AI crawls every page, reading design tokens, copy, page structure, and GA4 performance data.
Audit
32+ research signals mapped to CRO playbook patterns. Every problem is scored, ranked, and explained.
Hypothesize
AI generates statistically-sound hypotheses with success probability, expected lift, and revenue model.
Launch
Variant code written, experiment configured, QA verified. Live.
Compound
Wins documented to knowledge base. Next sprint recommendations informed by what already worked.
The platform
Everything in one view.
Research, roadmap, experimentation, and results — connected. North AI answers any question about your site performance instantly.
Your checkout page has a 2.1% drop-off on mobile between cart and payment. This is your highest-revenue opportunity right now — fixing it could add $8,200/mo.
What experiment should we run first?
Run CHECKOUT-MobileCTA-Sticky — sticky CTA button on mobile checkout. High confidence (82%), 3-day QA, estimated +0.6% CVR. Ready to launch?
Example view. The figures shown are illustrative, not client results.
Why Compound
Better than an agency. Faster than in-house.
The traditional options are broken. Compound is built for teams that need real results without the overhead.
| CRO Agency Traditional | In-House DIY Tools | Compound Recommended | |
|---|---|---|---|
| Time to first test | 6–8 weeks | 2–4 weeks | Minutes |
| Monthly cost | $8,000–$25,000 | $2,000–$5,000 | from $299 |
| AI-powered research | ✗ | ✗ | ✓ |
| Experiment auto-launch | ✗ | ✗ | ✓ |
| Revenue attribution | Monthly report | Manual | Real-time |
| Knowledge compounds | ✗ | Maybe | ✓ |
| Scales with your team | ✗ | ✗ | ✓ |
Speed matters
Every week without testing is revenue left behind.
Running more tests only compounds if the tests win.
2 in 3 tests win
a 66% win rate, across experiments we have run
The team behind Compound, not a Compound platform average. Clients typically see a 20% conversion-rate improvement from tests run in their first 90 days.
Founding cohort · limited spots
Fully-managed growth experimentation
One offer for the founding cohort: a Compound operator sets up and runs every growth experiment for you, from research to live test to proven lift. Done with you, not handed to you.
Fully-managed growth experimentation
A Compound operator runs the whole loop — research, design, launch, and proof. You approve, get weekly insights, and watch revenue move.
Guaranteed: measurable revenue lift within 3 months — or we work for free until you get it.
You keep the winning changes live; we handle everything else. Typical outcome: 5–10%+ more revenue per visitor. Full terms at signup.
Research
- ICP research & competitor intel
- Heatmaps, click & session maps
- Tracking & funnel analytics
Build & test
- 90-day CRO roadmap
- Continuous experimentation, operator-run
- Landing page design & optimization
- Image + video ad creation
- SEO content to rank & get cited by AI
Prove
- Weekly audits + reporting
- Revenue attribution & ROI tracking
- Biweekly strategy + review call
Built by a growth & experimentation team that's driven $50M+ in attributed revenue.
Founding cohort is invite-only — we review every application.
Why we built this
I ran a CRO & growth agency. We charged $10–$15K/month to deliver results, but the model has changed. It took 7 days to ship a test. Learnings largely disappeared when the engagement ended. Clients had no real-time visibility until our call.
I built Compound to do what an agency or in-house team struggle to do: run a continuous experimentation and growth process with complete transparency and alignment, make every test build on the last, and put the operator in control.
Navi Kang
Founder, Compound / Northpeak
Values
Built on principles that compound.
Honesty over comfort
We show you what's actually breaking your conversions, not what's easiest to hear. Clarity is a gift.
Systems over heroics
One great test matters less than a system that runs 50 great tests. We build the machine, not the monument.
Ownership at every level
You own your data, your tests, your results. We give you the system — you build the compounding advantage.
Prove it in dollars
Percentages are for presentations. Every metric ties back to revenue impact. That's the only number that matters.
Small teams, big leverage
We build for operators who don't have a 20-person growth team. AI multiplies your capacity, not your headcount.
Compounding by design
Each test should make the next one smarter. The system should get better every week, not just the results.
Track record
We did this by hand for a decade first.
Compound is in beta, so we are not going to quote you an average across clients we do not have yet. Here is the record the product is built on.
$50M+
Incremental revenue driven
across 100+ companies, at Northpeak
3,000+
Experiments run
every win and every loss, logged
20x
Average first-year return
on what clients paid us in fees
3 yrs
Average client retention
they stay because it compounds
Apply for early access.
Founding cohort — limited spots.
Tell us about your site and we'll personally review your application. If it's a fit, a Compound operator sets up and runs your growth experiments end to end — from research to live test to proven lift.