How it works
The conversion loop, run for you.
Compound audits your site, writes the hypotheses, builds the variants and reads the results. An operator runs the program with you.
Why this layer exists
Testing got cheap. Knowing what to test did not.
Running an experiment costs almost nothing now. Deciding which one to run, building it, and knowing what the win was worth still takes a team most companies do not have.
That gap is the entire job.
The loop
Six steps, running continuously.
It does not stop between projects. The system watches your analytics, reads what your buyers say across the web, benchmarks your competitors, and keeps a ranked list of what to try next.
Audit
Every page crawled, read against your analytics and session data, ranked by what the problem costs you.
Most audits rank by how broken something is. This ranks by revenue.
Hypothesize
Each finding becomes a testable change with a predicted mechanism and an expected revenue effect.
A hypothesis names why it should work. A best practice does not.
Prioritize
Scored on effort, traffic and expected value. Some things get fixed outright instead of tested.
Knowing what not to test is the highest-leverage call in the program.
Build
The variant gets built, not specced. Copy, layout and design, ready to go live.
This is where most programs stall. A hypothesis nobody builds is a document.
Launch
Compound ships the test on your existing setup and reads the result against revenue.
Every slow test occupies a slot another bet could have used.
Compound
Every outcome, win or loss, changes what gets tried next on your site.
Most programs restart from zero every quarter.
Grounded in your site
Generic advice is why most CRO decks go in a drawer.
Compound works from your pages, your analytics and what your buyers actually do on them. Recommendations name your pages, in your order, with an estimate of what the change is worth against your traffic.
The operator
Anyone can generate a list of tests. Knowing which one you can't afford to get wrong is the job.
Your operator is a CRO expert who sets the roadmap with you, decides what is worth testing, and reads results against your business. They are the reason a wrong recommendation never reaches your site.
If we stopped tomorrow, the program would still be yours.
Who does what
Your side of it is short.
Founding cohort, limited spots
See the loop run on your site.
We audit your site first and walk you through what we found. If it is a fit, an operator runs the program with you from there.
Apply for early accessBuilt by a growth and experimentation team that has driven $50M+ in attributed revenue.